Unlike established gaming giants, Netflix is not pursuing blockbusters, open-world role-playing
games with unique art styles like Genshin Impact, or competitive shooters like Call of Duty. Instead, it carving out a niche in mobile games and narrative-driven experiences fit for its core strength—storytelling.
Rather than banking on in-game purchases or microtransactions, Netflix video games function as an added incentive to retain subscribers. The platform is heavily funding licensed gaming tie-ins so that viewers may interact with their preferred Netflix shows in novel, immersive ways. This approach generates a "virtuous cycle," in which successful shows inspire interest in their gaming adaptations, and those games subsequently increase interaction with the original material.
As of early 2025, Netflix has around 140 games available and 80 more under development. In recognition of its dedication to long-term industry development, the company has also appointed Alain Tascan, a former executive of Epic Games, as its President of Games.
Netflix is still establishing itself in the gaming space, but early indicators suggest potential. The Grand Theft Auto trilogy led to a massive spike in downloads, with GTA: San Andreas alone surpassing 32.9 million downloads. Meanwhile, Football Manager 2024 has become Netflix’s top revenue-driving game, proving that the platform can attract serious players.